
Quick Overview
Designing Brand Narratives
My Roles
Illustrator
Animator
Graphic Designer
Team Size
1-3 at various stages
Duration
Mar 2020 - Present
Crafting visual languages that unite marketing precision with human connection. From keynote slides to immersive expo booths, I transform brand messages into experiences that engage both customers and employees.
Key outcomes
Defined Laivly's visual identity for its Vegas Expo debut, attracting 30+ enterprise inquiries
Architected the company website UX/UI, achieving major stakeholder satisfaction at launch
Energized peer participants through hackathon branding that boosted internal collaboration
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HIGHLIGHTS
Visual Narrative that Brings Brand Personality to Life

Showcase
I Crafted Stories with Versatile Skillset
Marketing Campaigns: Precision with personality
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Bold, vibrant palettes that cut through noise
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Distilled to only what matters
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Every element serves the brand story

Illustrations to show SIDD's features on Laivly website
Culture Illustrations: Celebrating the humans behind the work
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Visual stories honoring professional and personal milestones
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Sparking conversations across 200+ global teams
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A mirror of our collective energy

Illustrations for various cultural events (women's day, voice of employee survey, etc.)
Character System: Thoughtful by design
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Anatomy-aware characters that move naturally
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Built to adapt, scale, and evolve
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Carrying our signature playful simplicity


Postures of the same character in my Character system (left) and sample illustrations (right)
Motion Design: Guiding with delight
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Lottie-powered onboarding that educates effortlessly
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Playful micro-interactions for stressful moments
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Anxiety transformed into smiles

Motion graphics for various empty states in SIDD

Turtorial motion graphics about how to create Exception Request in Superpunch Web
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wanna see more?
Check out my Dribbble @Evan Zhai

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