I created
visual narratives that inspire.

Quick Overview

Designing Brand Narratives

My Roles

Illustrator

Animator

Graphic Designer

Team Size

1-3 at various stages

Duration

Mar 2020 - Present

Crafting visual languages that unite marketing precision with human connection. From keynote slides to immersive expo booths, I transform brand messages into experiences that engage both customers and employees.

Key outcomes

Defined Laivly's visual identity for its Vegas Expo debut, attracting 30+ enterprise inquiries

Architected the company website UX/UI, achieving major stakeholder satisfaction at launch

Energized peer participants through hackathon branding that boosted internal collaboration

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HIGHLIGHTS
Visual Narrative that Brings Brand Personality to Life

Showcase

I Crafted Stories with Versatile Skillset

Marketing Campaigns: Precision with personality

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Bold, vibrant palettes that cut through noise

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Distilled to only what matters

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Every element serves the brand story

Illustrations to show SIDD's features on Laivly website

Culture Illustrations: Celebrating the humans behind the work

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Visual stories honoring professional and personal milestones

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Sparking conversations across 200+ global teams

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A mirror of our collective energy

Illustrations for various cultural events (women's day, voice of employee survey, etc.)

Character System: Thoughtful by design

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Anatomy-aware characters that move naturally

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Built to adapt, scale, and evolve

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Carrying our signature playful simplicity

Postures of the same character in my Character system (left) and sample illustrations (right)

Motion Design: Guiding with delight

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Lottie-powered onboarding that educates effortlessly

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Playful micro-interactions for stressful moments

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Anxiety transformed into smiles

Motion graphics for various empty states in SIDD

Turtorial motion graphics about how to create Exception Request in Superpunch Web

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wanna see more?
Check out my Dribbble @Evan Zhai

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