Selected work,
end to end.
Five years designing enterprise software — from 0-to-1 AI products to large-scale B2B platforms.
Here's what I've built and why.
Product Line
Superpunch
An enterprise platform suite for contact centers at IntouchCX. As sole designer and acting Product Owner, I led design across web, mobile, and desktop — spanning 170+ pages and 4+ interconnected products serving agents globally.
Web Platform · Desktop
Rethinking the Enterprise Dashboard —
Info Hierarchy & Color Semantics at Scale
A 170-page platform serving contact center managers and agents. This case study focuses on the dashboard redesign: how we established a color system that communicates urgency without causing alert fatigue, and how we restructured information priority to surface what actually matters.
Data Dashboard
Color System
Design System
0→1
170+
Pages designed
4+
Products unified
2yr
As product owner
iOS & Android · Mobile
Migrating a Desktop-Scale Platform to Mobile — Decisions, Tradeoffs, and New Patterns
How do you take a 170-page web platform and make it useful on a 6-inch screen? This case study covers the migration strategy, the features we cut, and the new interaction patterns invented for mobile-first agent workflows.
Mobile
Platform Migration
iOS & Android
Desktop App · Windows & macOS
Why a Contact Center Needed Its Own Messaging App — Designing for Compliance and Speed
When chat volume outgrows a built-in module, you build standalone. This case explores why we extracted Superpunch
Chat, how compliance requirements shaped every interaction, and what we learned building a messaging product for a regulated industry.
Desktop App
Compliance
Messaging
Product Line
SIDD
An AI copilot for CX agents, built at Laivly. Launched in 2024, serving 170+ brands and 10,000+ agents. This retrospective examines the product decisions made before the AI design playbook existed.
AI Product · Retrospective
What We Got Right (and Wrong) Building an AI Copilot Before ChatGPT
We shipped an AI assistant for CX agents in 2024 — but the foundational decisions were made in 2022, before LLMs became mainstream. This retrospective asks: which of those early calls held up? Which didn't? And if I were redesigning SIDD today, what would I do differently?
Retrospective
AI / LLM
CX Industry
0→1
30s
Handle time saved
170+
Brands served
10K+
Agents empowered
AI Product · Retrospective
Why B2B Onboarding Keeps Failing New Users — and What We Built Instead
Contact center agents have no idle time — we learned this through three failed onboarding attempts. This retrospective examines why the happy path assumption breaks down in high-pressure B2B environments, and proposes a redesign built around proactive disclosure over progressive disclosure.
Onboarding
AI Copilot
B2B SaaS
CX Industry
2 hrs
training time saved
170+
Brands served
10K+
Agents empowered
Product Line
RTA
Real Time Analyst — an internal workforce monitoring platform at IntouchCX. Originally on Google Looker Studio, RTA was rebuilt from scratch as a purpose-built product for real-time data integration and faster staffing response.
Data Platform · Enterprise Internal Tool
From Looker Studio to a Purpose-Built Analytics Platform — A 0→1 Data Product Story
When a third-party BI tool stops being enough, you build your own. This case study covers the decision to migrate off Looker Studio, the design challenges of real-time data visualization at scale, and how we structured a product that needed to respond to staffing changes in seconds.
Data Visualization
Real-time
0→1
Enterprise
0→1
Platform rebuilt
Real-time
Data integration
Craft
Visual Design
Illustration, motion, and brand design across product teams and personal projects — Lottie animations, marketing illustration, onboarding visuals , and brand system components. More case studies coming.
Illustration · Motion · Brand
Curating Brand Narratives Across Products
Visual design work across Laivly and IntouchCX — marketing illustration, Lottie animations, product onboarding visuals, and brand system components that unified multiple product teams.
Illustration
Lottie Animation
Brand Design
Currently open to new
opportunities.
Let's build something that works for the workers.
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